today, the princess and the pea held a press conference in Tokyo, announced that it received a new round of 26 million B round of financing, by the World Innovation Lab lead investor, Itochu, intime capital, investment capital with Tao yun.

previously, Pea Princess in February this year and in May announced the completion of approximately $20 million in the A round and A+ round of financing. This year, the Pea Princess has completed a total of about $46 million in financing.

uses this round of financing, the princess and the pea founder Weng Yongbiao said, will be used to upgrade the APP platform, technology development, operations, enhance the user experience and further expand the supply side resources, domestic market and other new business. In the future, Pea Princess will continue to dig more high-quality Japanese supply side resources, the more sophisticated Japanese lifestyle and culture to china.

CEO and founder of the princess and the pea was together with Lei Weng Yong Biao established Kingsoft Japan, founded in 2014, the princess and the Pea Princess and the pea, a Japanese Amoy cross-border electronic business platform, cross-border business platform is currently stationed in Japan by the supplier directly, the princess and the pea all goods are brand direct supply, Japanese direct mail.

currently, Pea Princess has established a complete supply chain system in Japan, will become the core advantage of Pea Princess and other cross-border electronic business platform competition.

the conference, Pea Princess also announced the purchase of cross-border cooperation with Taobao global supply and marketing platform to reach a depth of cooperation. Pea Princess will provide global supply of Japanese Taobao commodity supply side resources, and through systematic and systematic channels and brand management, to provide more choices for Taobao personal business and overseas brands to reach cooperation.

It is reported that

, through this cooperation, the princess and the pea also became the first overseas supplier of Taobao global purchase "no inventory of a generation" mode. The princess and the pea will soon be one of Japan’s best-known high-end children’s clothing brand MIKI HOUSE, one of the most famous cosmetics brand Shiseido Japan’s Shiseido Japanese food and a well-known large-scale clothing brand cooperation.