A5 webmaster network (www.admin5.com) October 23rd news, recently, according to media reports said the 56 Network, will soon be Sohu to $12 million 900 thousand price of about $79 million acquisition from renren. This rumor, 56 nets, Renren and Sohu official did not respond.
data show that the 56 Network was founded in 2005, since its inception has been to adhere to the positioning of video sharing, copyright video competition in the white hot stage still adhere to the UGC and PGC strategy. 56 Network since its inception has access to Sequoia Capital, Heiner Asia, Disney’s steamboat ventures investment. October 2011, all the company to $56 acquisition of a wholly-owned network of 80 million, but after the acquisition of Renren, the development of the network did not make a significant breakthrough in the 56.
2011, all the company to $56 acquisition of a wholly-owned network of 80 million, the achievements of China’s Internet history SNS and Video for the first time the true integration. But this acquisition did not change the fate of 56 net decline, both in the acquisition of video website copyright burn war, or in the self-made program of the boom, there was no 56.com figure 56.
enfodesk report shows that the second quarter of 2014 Chinese network video market advertising revenue was 4 billion 100 million yuan, compared with 2014 first quarter growth of 38.3%, an increase of 42.6% compared with the same period last year. In terms of the overall market share in the second quarter of 2014, excellent soil, Iqiyi PPS, Sohu in Chinese video network video market advertising revenue of the top three.
56 Network in addition to UGC and PGC business, also in 2010 launched the reality show broadcast platform I show. According to everyone in the company’s second quarter earnings report, I show business revenue of $3 million 400 thousand, compared with the same period last year fell by 35%. It is understood that I show business from the beginning of last year has been an independent operation, the recent official spin off from the 56 Network, the acquisition is included in this part of the business, is still unknown.
video website is a burn of the industry, after Iqiyi, Youku potatoes Baotuan defected to Baidu, many video sites are chose to be acquired or merged. Although everyone behind the 56 Network, but its development is still not ideal. This year, there has been news that the 56 Network will be sold, and rumors of buyers including Iqiyi, TV and so on mango. However, 56 Network denied these rumors. For the acquisition of 56 Sohu network, there are some people in the industry said they do not understand, that the same as the video site, the resources of the 56 Network is not particularly significant for Sohu.
biography Sohu $12 million 900 thousand acquisition of both sides did not respond to
video by 56 net buyers or discount sold Sohu
valuation from 500 million to 79 million, a 56>