I [note] the hit series "world network operators energy-saving", such as the audience sees the characters of the jewelry, clothes, only Tmall client can sweep the TV logo watch and buy, this pattern is called the T2O model (TV to Online). From mid 2014, the emergence of T2O, bring what enlightenment, what contribution, these are worth a serious summary.
text / Shao Luwen
from the middle of 2014, the concept of T20, to the beginning of 2015 gradually warming, T20 is also considered to be the next strategic heights under the background of network integration. In the more than half a year’s time, T2O brings us what enlightenment, contribution and how, all of which are worthy of serious summary.
in 2015, mango TV broadcast alone topic was just discussed, followed by the Oriental TV recently and they are unwilling to remain out of the limelight, Tmall reached a cooperation in open play "energy-saving", if the audience sees the characters of jewelry, clothes and other goods, only Tmall client sweep east you can watch and buy TV logo. This model is called the T2O model in the industry (TV to), in fact, this is not the first time the T2O model in the TV program, but it is indeed the first time in the TV play in the use of the Online. From the concept of T2O in mid 2014 to the beginning of 2015, gradually warming, T2O is also considered to be the next strategic heights under the background of network integration. In the more than half a year’s time, T2O brings us what enlightenment, contribution and how, all of which are worthy of serious summary.
a half a year, T2O has a potential
T2O to develop so fast, thanks first to is on the tip of the tongue "China", although this feature films and there is no innovation model, but serendipitously like creating a F2O (Focus to Online) model, which takes the Chinese delicacy as the theme of the special subject piece set off people pay more attention to the full local delicacy, but limited to the space distance, in this short period of time to the high attention degree of conversion into a wave of attention the ultimate success of the online shopping boom, various delicacy people can not wait to the electricity supplier platform search in the film, so in this case, online shopping has become the best link around the delicacy and the audience.
so in the tip of the tongue 2 broadcast, Tmall in a prominent position on the home page, set up a special tongue on China’s special entrance. Each program will be launched simultaneously with content related promotional information. People watching TV while online orders, a time to become a unique business phenomenon. This makes a lot of people for the first time realized the TV + electricity supplier burst out of energy, but also to promote the transformation of F2O to a more process oriented T2O model.
in 2014 of May, travel TV announced a strategic partnership with Taobao