With the arrival of 618
, the major electricity providers have crazy publicity, launched in the year to promote marketing strategy, to seize the initiative, to attract the attention of consumers. Suning, Tmall, Jingdong lead the electricity supplier war, they are ready for what?
this year, Tmall launched the 618 fans carnival, the main venue to star posters and shopping coupons to attract people’s eyes 400 million. There is no doubt that Tmall main venue to many fans of Wu Yifan, Deng Chao, Huang Xiaoming three star of special banner, and indeed have a gimmick fan children. The main venue of the blue background color, meaning the summer carnival. Is different from Jingdong, Suning mall main venue hot topic passionate background design. Open mobile phone Tmall or Taobao sweep, the highest 5 yuan to 100 yuan, it is not difficult to see, Tmall or Taobao app mobile phone is still an important means to start the electric business war.
from 6.7-6.10 love beauty to gather delicacy, 6.11-6.14 love life play cool, and finally to the 6.15-6.20 fans Carnival firepower, Tmall uses multiple fire bombing grab the attention of consumers and layout, from time to time, step by step, to snatch the initiative.
Jingdong 618 launched the "quality carnival". All the audience together, 3 free before the purchase of home life, the audience as low as $6.18 today, Jingdong mall is still playing the price strategy. Selling, brand, special, select · · · · · · the maximum profit to the user. Interestingly, the Jingdong also launched special "wireless exclusive rob goods Raiders" money book teach you how to play, from May 23rd to June 20th, grab the goods Raiders, to help you set, at a glance. But it seems to be one of the main push APP.
in addition, the Jingdong launched the "double red rain", four times a day, every day, money first name, and 100 times the double card. Heavy means crazy hit consumers eyes, power is not small.
Suning will take price strategy "the 618 explosion of great exposure, scheduled 5 fold: computer digital low prices, low price mobile phone fight, home appliance supermarket price, spell, spell spell price department, years to promote it is full of low prices. In addition, Suning also launched the whole point to grab a red envelope, pay 6 interest free coupons and capricious marketing tools, and Tmall, the Jingdong is unwilling to fall behind to debut. Price promotions seem never outdated, consumers always want to buy goods cheaper "". Price war price war is always a business promotion means.
of course, in addition to Tmall, Jingdong, Suning, Gome and other electricity providers are actively preparing for 618 years to promote, one home network is also firmly grasp the trend of the electricity supplier war, started the fire in June 12th, in the middle of the year in to promote the hot line