‘s research on Eye-Tracking is very popular in the field of network design, but it is still a difficult problem to change these research results into a specific and feasible design. Here are some tips from Eye-Tracking research that can be used to improve your web site design:

1. contrast images, text more attractive

is contrary to what you think, when browsing a web site, it is not the image that attracts the attention of the user directly. Most of the users who enter your web site by chance click, they are looking for information, not images. Therefore, to ensure that your website design highlights the most important information sector, this is the first principle of design.

2., the first movement of the eyeball focuses on the upper left corner of the page,

The habit of

users browsing the web should be expected, after all, the upper left is the primary operating center for most important computer applications. You should try to keep this format in mind when you build web sites and consider web design. You know, if you want to maintain a personal identity and build a successful website, you have to respect the user’s habits.


3. users browse the web page, they first look at the upper left and the upper part of the page, then read down and browse the content on the right.

The general browsing style of

users shows the shape of "F". Ensure that readers are involved in ensuring that important elements of the content of the web are focused on these key areas. This place headlines, subtitle, hot and important article, so you can attract readers to read.

4. readers ignore banner ads

research shows that readers often ignore most banner ads – even if you keep your web site alive – the line of sight usually stays a fraction of a second. If you want to make money through advertising, you must innovate your ad position and reasonably configure your site’s advertising format.

5., flashy fonts and formats are ignored,

why? That’s because users think they’re advertising, not the information they need. In fact, studies have shown that users find it difficult to find the information they need in a large amount of colorful font formats, because visual cues tell them to ignore them. Keep your website cool and don’t let important information be ignored because of the slick surface.

6. uses numbers instead of numbers

if you use numbers instead of numbers, readers will find it easy to find real data on your website. You know, you’re writing to readers who will be visiting your site for the first time, so it’s easy for them to find the information they need and interest them.

7. font size affects browsing behavior


want to change the way people think about your web pages?